Live Tinted Raises $3M in Seed Funding


Photo from USA (FinsMES)

Live Tinted, a Los Angeles, CA-based inclusive beauty brand, raised $3M in seed funding.

The round was led by Montage Ventures (Feals, Carbon38), with participation from Halogen Ventures (Glamsquad, ThirdLove),  Fearless Fund, a woman of color led VC (AARMY, Nudies) and Curate Capital (SocialMama, GlamHive).

The company intends to use the funds for key executive hires, retail expansion, and new product development.

Founded in 2018 by Deepica Mutyala, Live Tinted is an inclusive beauty brand originally launched as a digital community + beauty movement rooted in inclusive, diverse, and multicultural beauty, shaping a storytelling platform focused on underrepresentation in the space and championing self-love of all skin types and colors. 

In 2019, Live Tinted’s first product debuted when their community’s answer to what their number one beauty concern was hyperpigmentation. So came the creation of a Huestick: a 4-in-1 multistick to be used as a color corrector to balance discoloration and dark spots under makeup, and as an eye shadow, blush, and lipstick.

The board of the company includes Deepica Mutyala (CEO, Live Tinted), Neilesh Mutyala (President, Live Tinted), Sherry Jhawar (President + Co-Founder, Blended Strategy Group), Daphne Che (Principal, Montage Ventures).

Posted by FinSMEs

Recent posts

Read more

By: Jesse Draper, Ashley Ramirez & Jennifer Kwan Mandelbaum — There are nearly 80 MILLION families in the United States. Yet Venture Capital has overlooked this massive opportunity for numerous reasons. At Halogen VC, we’re investing in the Future of Families because families have enormous challenges yet to be addressed by technology and this is […]

Read more

By Bernard Mendez, DotLA Born in the wake of the #MeToo movement, Los Angeles-based startup AllVoices is hoping to make it easier for employees to report incidents of workplace harassment. The company’s platform acts as a third-party tool to let workers report incidents of harassment and give feedback to companies anonymously, but as founder Claire […]

Read more

A program to improve the pipeline of diverse investors  Halogen Ventures is excited to announce the 2nd Annual Halogen Fellowship in Venture Capital sponsored by Amazon Web Services, Silicon Valley Bank, and Manatt, Phelps & Phillips! The Halogen Fellowship is focused on gender dynamics and addresses the lack of equity, diversity and funding in venture capital.  The Halogen Fellowship […]

Want the latest Halogen News, Market Insights and Trends?